Why do we care so much about The Donald bickering with co-host of the View Rosie O’Donnell? Isn’t she just another comedian with something to say?
Not really, but when there’s nothing better in the news cycle (aside from the war in Iraq), reporters will go to great lengths to find something interesting to fill the void.
Marketing firms have a keen eye for these voids in the news cycle. If there’s no news it’s good news, at least if you’re trying to get your message out to the newspapers. Why release a news story if it’s just going to get lost in the wash? It’s a challenge to begin with to obtain press attention for any issue; there’s no reason you should have to compete for press coverage, especially if reporters are going to be looking for things to cover anyway.
If you’re looking into getting something published in a magazine it can be much easier if you are in a small field. To find out what a magazine is writing about in the upcoming months look for their editorial calendar; this is a list of topics that the magazine is taking submissions on for each month. Typically an editorial calendar will display the upcoming topics in a magazine for about six months-- sometimes even a year.
Public relations for anyone can be confusing and sometimes even a gamble but with trained professionals at your side you’ll almost always get your news covered. After all just look towards Trump himself, he knows exactly how to play the public relations game, doesn't it seem all too convenient that this event is still getting coverage just as season six of The Apprentice debuts? It’s not a coincidence, that’s why if you see an opportunity like this come your way, you shouldn’t let it pass you by; think like Trump and make sure you can stay in the news for as long as possible.