I've decried the lackluster value of an MBA for years, and finally there's solid research to back me up.

According to research firm Ken Koogan & Partners, marketing executives at underperforming companies (those which had sales grow 7% less than their categories on average in the two years ended August 2005) were twice as likely to have been recruited from MBA programs as those from outperforming companies.

The survey relied on data from ACNielsen and included such firms as General Mills, Kraft Foods, Nestle, Pfizer, Clorox Co., Reckitt Benckiser, Energizer, Alberto Culver Co., Hasbro, Cadbury Schweppes, Kodak and Dunkin’ Donuts.

More information to come. See the complete article, from Advertising Age, here:

http://adage.com/news.cms?newsId=48355